What is dual pricing?
Dual Pricing is a powerful payment processing model that gives your customers the choice between paying a cash price or a card price—helping your business offset credit card processing fees without increasing your bottom-line expenses.
How It Works
With dual pricing, your products or services are listed with two prices:
Cash Price: the standard price when paying with cash, check, or debit.
Card Price: includes a small additional amount to cover credit card processing costs.
This model allows you to stay fully compliant while maintaining transparency with your customers. It’s a simple, effective way to keep more of your revenue—especially as payment processing fees continue to rise.
Save Money and Increase Profits
With dual pricing, you have the power to set the price for credit card transactions to cover the processing fees, while offering a discounted price for those who pay with cash.
Flexible and Transparent Pricing
Dual pricing offers flexibility for businesses to choose the pricing structure that best suits their needs. Adding transparent pricing to your business can also attract customers who value honesty and fairness.
Why Choose Dual Pricing?
Eliminate 100% of Credit Card Processing Fees
Say goodbye to paying 2–4% on every transaction. Dual pricing shifts the cost to card-paying customers who choose that convenience.
Compliant and Transparent
Dual pricing is legal and compliant in all 50 states when properly disclosed. We help you stay fully aligned with Visa, Mastercard, and state regulations.
Customer-Focused
Give customers the power to choose how they pay—while rewarding those who pay with cash.
Fast Implementation
SeeNoFees makes it easy to switch. We provide everything from signage to software setup and staff training.
No Hidden Fees
Unlike traditional merchant services, we don’t charge terminal fees, PCI compliance fees, gateway fees, or annual fees.
Is Dual Pricing Right for You?
If you’re a business owner tired of seeing a chunk of each transaction lost to card processing, dual pricing could be the solution.
Clear and Transparent Pricing
With dual pricing, you’ll always know exactly what you’re paying. No more hidden fees or surprises.
Great for Automotive Dealerships
Car dealerships often have high transaction fees, making dual pricing a great option to save money on each sale.
Perfect for Retail Stores
Retailers can benefit from dual pricing by offering discounts to customers who pay with cash, avoiding costly processing fees.
Ideal for Restaurants and Cafes
Dual pricing can help restaurants and cafes keep more of their profits by offering a lower price for cash payments.
Let’s Talk Savings
How We Can Help You Save
At SeeNoFees, we offer a dual pricing model that allows businesses to avoid credit card processing fees. Our team conducts a free savings analysis using your most recent merchant statements to show you how much you could be saving each month.